When I invited Paul Kitcatt to join me on our ProBonoMundi adventure, we knew pretty well what some immediate pushbacks from the industry will be. After all, both of us had long and distinguished careers in the agency business. We have addressed some of them in our blog’s Manifesto, in a TEDx talk in Sarajevo …
Lazar Dzamic v. 2.0 (as the model evolves, so does the article; V2.0 includes feedback I have received from friends who’d read the V1.0 version) ‘I would rather be thought of as evil than useless.’ Rory Sutherland Vice Chairman, Ogilvy UK Ex-President IPA (The Institute of Practitioners in Advertising) (this is the context in which …
NCS (Net Civilisation Score): the true measure of an organisation’s impact on the world? Read More »
The more perceptive of you (not that you had to be very much) might have noticed that we haven’t posted on this blog for a while. Well… not ideal. Here’s why. Hope you’ll understand. Some of us have moved countries in the meantime. Lazar has swapped the ’15-minute city’ that is Belgrade for the ‘it …
Our dear friend and a long-serving creative director and awards judge Ian Bates has for a long time been troubled by the same challenges this blog is all about. Some time ago, he decided to write them down. We are re-publishing his piece here with his kind permission. https://www.firehaus.co.uk/blog/2020/10/22/eg64n5wrek2hhnsbzac5tz9oliwf7q
