For the good of the world

You’ve got the power – now use it.

We’re holding advertising responsible. No more ethical oblivion. Join the movement and make a difference.


Two ex-Mythocrats

We are two men with years of experience in the ad business, now committed to using our powers to save the planet, and aiming to persuade you to do so too.

You’re experts in changing people’s behaviour. Never has it needed changing so urgently. Come on. Do something now. 

Recent Posts

In chronological order, as we post them…

Reader’s Comments


I’m glad that there are now initiatives within the ad industry itself making us really think about the consequences of our work, which are not always positive.’

Nikola Vrdoljak, Agency 404, ex-CEO Weekend Media Festival

After all, what is Purpose for no purpose? The planet is your new client. The survival of the human race, the campaign objective. Do you accept the brief?’

Ayo Hughes, Content Producer