For the good of the world
You’ve got the power – now use it.
We’re holding advertising responsible. No more ethical oblivion. Join the movement and make a difference.
Two ex-Mythocrats
We are two men with years of experience in the ad business, now committed to using our powers to save the planet, and aiming to persuade you to do so too.
You’re experts in changing people’s behaviour. Never has it needed changing so urgently. Come on. Do something now.
Recent Posts
In chronological order, as we post them…
- Am I a crank and a killjoy?
When I invited Paul Kitcatt to join me on our ProBonoMundi adventure, we knew pretty well what some immediate pushbacks from the industry will be. … - NCS (Net Civilisation Score): the true measure of an organisation’s impact on the world?
Lazar Dzamic v. 2.0 (as the model evolves, so does the article; V2.0 includes feedback I have received from friends who’d read the V1.0 version) …NCS (Net Civilisation Score): the true measure of an organisation’s impact on the world? Read More »
- ‘Badvertising’ book announcement
It seems that ProBonoMundi is not alone anymore! This new book also questions the social validity of promotional industries. Arriving today, will post a review … - TEDx talk ‘Dungeon of Our Dreams’
When we started the blog, we created a synopsis for a future TED talk about ethics in promotional industries. It took a while for anyone … - Why the long pause in publishing on this blog?
The more perceptive of you (not that you had to be very much) might have noticed that we haven’t posted on this blog for a … - Am I the problem?
Our dear friend and a long-serving creative director and awards judge Ian Bates has for a long time been troubled by the same challenges this … - Coca Cola most common littered brand on UK beaches
Almost two-thirds (65%) of all branded packaging pollution across the UK coastline can be traced back to just 12 companies, according to the findings by …Coca Cola most common littered brand on UK beaches Read More »
- Major climate changes inevitable and irreversible – IPCC’s starkest warning yet
Report warns temperatures likely to rise by more than 1.5C bringing widespread extreme weather. https://www.theguardian.com/science/2021/aug/09/humans-have-caused-unprecedented-and-irreversible-change-to-climate-scientists-warn - Human-made materials now outweigh Earth’s entire biomass
Production of concrete, metal, plastic, bricks and asphalt greater than mass of living matter on planet, paper says. The amount of plastic alone is greater …Human-made materials now outweigh Earth’s entire biomass Read More »
Reader’s Comments
I’m glad that there are now initiatives within the ad industry itself making us really think about the consequences of our work, which are not always positive.’
Nikola Vrdoljak, Agency 404, ex-CEO Weekend Media Festival
After all, what is Purpose for no purpose? The planet is your new client. The survival of the human race, the campaign objective. Do you accept the brief?’
Ayo Hughes, Content Producer
Err…
You?