Our dear friend and a long-serving creative director and awards judge Ian Bates has for a long time been troubled by the same challenges this blog is all about. Some time ago, he decided to write them down. We are re-publishing his piece here with his kind permission.
https://www.firehaus.co.uk/blog/2020/10/22/eg64n5wrek2hhnsbzac5tz9oliwf7q