Am I the problem?

Our dear friend and a long-serving creative director and awards judge Ian Bates has for a long time been troubled by the same challenges this blog is all about. Some time ago, he decided to write them down. We are re-publishing his piece here with his kind permission. https://www.firehaus.co.uk/blog/2020/10/22/eg64n5wrek2hhnsbzac5tz9oliwf7q

Coca Cola most common littered brand on UK beaches

Almost two-thirds (65%) of all branded packaging pollution across the UK coastline can be traced back to just 12 companies, according to the findings by the marine conservation charity Surfers Against Sewage (SAS). https://www.theguardian.com/business/2021/aug/11/coca-cola-most-common-littered-brand-on-uk-beaches-says-study-deposit-return-scheme-pollution?CMP=Share_AndroidApp_Other

Human-made materials now outweigh Earth’s entire biomass

Production of concrete, metal, plastic, bricks and asphalt greater than mass of living matter on planet, paper says. The amount of plastic alone is greater in mass than all land animals and marine creatures combined… https://www.theguardian.com/environment/2020/dec/09/human-made-materials-now-outweigh-earths-entire-biomass-study?CMP=Share_AndroidApp_Other

How much social value advertising destroys?

For a salary of between £50,000 and £12 million, top advertising executives destroy £11 of value for every pound in value they generate. https://neweconomics.org/2009/12/a-bit-rich

Top anti-Black Friday campaigns: Patagonia, Allbirds & more reject consumerism

This year, a cohort of brands are eschewing Black Friday and rejecting the hyper-consumerism of the annual bargain bonanza to instead highlight the climate crisis and offer social commentary. https://www.thedrum.com/news/2020/11/27/top-anti-black-friday-campaigns-patagonia-allbirds-more-reject-consumerism?utm_campaign=weekly_member_update&utm_source=pardot&utm_medium=email

Capitalism and entrepreneurship not based on growth

Create bigger forests, not bigger trees… A very good and easy-to-understand summary of what post-growth capitalism means and how to achieve it, by Melanie Rieback. https://www.ted.com/talks/melanie_rieback_post_growth_entrepreneurship

Advertising makes us unhappy

The University of Warwick’s Andrew Oswald and his team compared survey data on the life satisfaction of more than 900,000 citizens of 27 European countries from 1980 to 2011 with data on annual advertising spending in those nations over the same period. The researchers found an inverse connection between the two. The higher a country’s …

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