NCS (Net Civilisation Score): the true measure of an organisation’s impact on the world?

19 March 2024 / , ,

Lazar Dzamic v. 2.0 (as the model evolves, so does the article; V2.0 includes feedback I have received from friends who’d read the V1.0 version) ‘I would rather be thought of as evil than useless.’ Rory Sutherland Vice Chairman, Ogilvy UK Ex-President IPA (The Institute of Practitioners in Advertising) (this is the context in which …

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‘Badvertising’ book announcement

9 January 2024

It seems that ProBonoMundi is not alone anymore! This new book also questions the social validity of promotional industries. Arriving today, will post a review as soon as we go through it…

Am I the problem?

5 September 2021 / , , ,

Our dear friend and a long-serving creative director and awards judge Ian Bates has for a long time been troubled by the same challenges this blog is all about. Some time ago, he decided to write them down. We are re-publishing his piece here with his kind permission. https://www.firehaus.co.uk/blog/2020/10/22/eg64n5wrek2hhnsbzac5tz9oliwf7q

Coca Cola most common littered brand on UK beaches

1 September 2021 / ,

Almost two-thirds (65%) of all branded packaging pollution across the UK coastline can be traced back to just 12 companies, according to the findings by the marine conservation charity Surfers Against Sewage (SAS). https://www.theguardian.com/business/2021/aug/11/coca-cola-most-common-littered-brand-on-uk-beaches-says-study-deposit-return-scheme-pollution?CMP=Share_AndroidApp_Other

Human-made materials now outweigh Earth’s entire biomass

9 August 2021

Production of concrete, metal, plastic, bricks and asphalt greater than mass of living matter on planet, paper says. The amount of plastic alone is greater in mass than all land animals and marine creatures combined… https://www.theguardian.com/environment/2020/dec/09/human-made-materials-now-outweigh-earths-entire-biomass-study?CMP=Share_AndroidApp_Other